The CD's induce a state of deep hypnosis via the special patented frequency combination ("NeuroSonic"TM). Once the deep state of hypnosis has been induced, usually about five minutes, then the directly spoken suggestions and the positive subliminal messages are heard and accepted by the subconscious mind.

What many people don't understand is that the human brain doesn't readily learn how to think. We are born with thinking as a natural ability and to acquire knowledge the brain simply keeps recording what it sees or hears consciously until a pattern is formed in the subconscious mind. These patterns are often referred to as habits. The CD's change the unwanted patterns and replace them with more desirable ones.

Another way to explain this is that the subconscious mind is like a hard drive on a computer, whilst the conscious mind is like a continuously changing floppy disk. For example an individual with a well developed conscious mind to an intelligence level comparable to Einstein could consciously process a maximum of only 7 thoughts at any given moment. The subconscious mind by contrast has about 50 trillion cells to regulate and many other functions to perform via the sympathetic and para sympathetic nervous systems and it does this automatically with minimal input from the conscious mind.

To put it in even more simple terms, the conscious mind is our fight-flight and rational thinking survival mind. The subconscious mind is everything else, and to think that the process which can handle at most 7 pieces of incoming information (conscious mind) as opposed to the underlying process (subconscious mind) which can assimilate up to 400 trillion responses at the same time, is at best ludicrous. If you want to make significant and lasting changes (form new habits) it can only ever be done via repetition at a subconscious level.

Taking this into account, the subconscious mind is also very active whilst the body is sleeping. Therefore it has been often demonstrated that the positive benefits of the CD's can also be acquired by simply listening to the CD as you are about to drop off to sleep.